Even if you don’t use TikTok it is impossible to escape hearing about the latest viral content to explode on this rapidly expanding platform.
Boasting over 1 billion app downloads and 30 million active daily users of the app, TikTok has easily entered the top ten entertainment apps available today.
As always, the question for you is how does an entertainment app translate to advertising and sales?
With often only fleeting seconds to make an impression before the user skips on, it’s important that you make big impact ads for your target audience. One of the best ways to do this is with Augmented Reality content via Tik Tok’s Effect House. By adding 3D models into the app it’s possible for your brand to bring your products into videos, when done creatively and effectively, this can lead to huge exposure for your brand and develop into a long running, successful campaign.
Mercedes-Benz demonstrated this excellently with their #MBStarChallenge – by asking users to recreate the world-famous MB logo in their own way Mercedes-Benz were able to generate 30,000 new followers, 180 million views and drew in 73,000 users participate in the challenge. With results of challenges ranging from dance routines to magic tricks to AR tracking content, Mercedes-Benz embraced the creativity of their market for a winning campaign.
The potential to add AR elements into these challenges opens a new avenue of user engagement – demonstrated successfully by the unlikely product of cough syrup brand Mucinex. Having created a somewhat unconventional challenge of copying the dance moves of an AR generated model of their “Mr Mucus” brand mascot, The #BeatTheZombieFunk challenge generated over 6 billion views, over 500,000 user created videos and resulted in a 60% lift in ad recall.
Speak to us about our team of highly skilled modellers, ask how we can bring your products to life in AR.
